Parsing Apple’s announced policy on in-app, third-party subscriptions

For months, news publishers have been debating whether Apple will allow them to maintain their subscriber account relationships when the publishers start launching .apps. which run on the iPad. Today Apple spoke in what seems to be fairly clear language. While there are still some uncertainties, it appears the basic philosphy Apple.s articulating is this: You can keep your users, but we want to keep ours, too. The bottom line: A half a loaf for Apple, a half a loaf for publishers and a full loaf for consumers. What we are beginning to see is the emergence of a Information Valet economy, where the coming battle is over who owns users. In that environment, what.s now needed is a method for sharing users.


About wpdensmore
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