About Bill Densmore

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Bill Densmore,  a consultant and researcher on the future and sustainability of journalism, is  an expert on Internet information technologies and business models. He is a consulting fellow to the  Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism and executive director of the Information Trust Exchange Governing Association, spawned from his RJI work. He is author of the white paper, “From Paper to Persona.”

Bill Densmore

Bill Densmore

Densmore Associates provides project and event management services, writing  research and market intelligence to companies, universities and individuals concerned with the changing media ecosystem.

In a career spanning news writing, journalism, publishing and entrepreneurship, Densmore has founded two technology companies.  Amherst, Mass.-based Clickshare Service Corp. provides user registration, authentication, content access control and transaction services to Internet web content sites and publishers.  He is co-founder of Taxonometrics Inc., a New York-based company incubating a news- and information-personalization service called LifeSTream(r) .

He’s a founding member and director of Journalism That Matters,  Inc. and also served eight years on the board of the New England Newspaper & Press Association and four years on the board of Shires Media Partnership, Inc.  Densmore also served as director/editor of the Media Giraffe Project at the University of Massachusetts-Amherst from 2005-2008. It was an effort to find and spotlight individuals making sustainable, innovative use of media (old and new) to foster participatory democracy and community. He is a member of the editorial advisory board of The Berkshire Eagle.

A career journalist, Densmore has been an editor/writer for The Associated Press in Boston, Chicago and San Francisco and for trade publications in business, law,  insurance and information-technology in Boston, Chicago and New York. He co-owned and published the Advocate newsweeklies for the Berkshires/southwestern Vermont, from 1983-1992.  He freelanced for general circulation dailies including The Boston Globe and, while in Chicago, for National Public Radio and worked for public-radio stations in Worcester and Amherst while a college student. He has written for ComputerWorld Magazine. In 1994, Densmore formed what became Clickshare Service Corp.  Since 1995,  he has been quoted and cited in The New York Times, the Wall Street Journal and other publications on Internet topics and has lectured on journalism issues at the University of Massachusetts, Williams College, Brandeis University, Mount Holyoke College, Massachusetts College of Liberal Arts,  the Missouri School of Journalism and at numerous conferences. Densmore has also served as advertising director for a small, group-owned daily,  editorial director for a chain of central Massachusetts weeklies; and as an interim director of the not-for-profit Hancock Shaker Village, a living-history museum.

Densmore  holds a B.A. from the University of Massachusetts-Amherst in environmental policy and communications.

Bill Densmore, Principal
Densmore Associates
75 Water Street
Williamstown MA 01267

TWITTER: @densmore53
O: (413) 458-8001 M: (617) 448-6600
F: (413) 803-0127


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