Densmore Associates provides project and event management services, writing, research and market intelligence to companies, universities and individuals concerned with the changing media ecosystem.

Its principal is Bill Densmore, a journalist, entrepreneur and consultant whose career has spanned radio, wire and newspaper writing and editing, publishing weeklies and founding information-technology ventures.

Densmore has consulted extensively to the Reynolds Journalism Institute and directs the Media Giraffe Project at UMass Amherst. A co-convenor of Journalism That Matters events, he is working to a establish a shared-user network for web trust, identity and information commerce.

In 1996, Densmore founded Clickshare Service Corp. to market patented user authentication, site access control and billing services to news web sites. He is president and a director of CircLabs Inc. and serves on the board of the New England Newspaper & Press Association.

Densmore established Densmore Associates as a consulting collaborative in 2001 after serving in various executive roles at Clickshare. Among key projects of Densmore Associates since:

  • Revamped the advertising sales efforts of a small-circulation, group-owned daily newspaper to reflect emerging digital opportunities. (The Transcript, North Adams, Mass.)
  • Ran a $2-million, 200,000-visitor-per-year living history museum in a six-month interim role while recruiting a permanent CEO. (Hancock Shaker Village)
  • Raised more than $200,000 and ran a multi-year academic research initiative at the University of Massachusetts to find and spotlight people making innovative use of media to foster participatory democracy and community (Media Giraffe Project).
  • Assumed administrative leadership of an ongoing series of seven conferences and symposia bringing together more than 1,200 journalists with educators, technologists, librarians, and researchers to envision and force the new news ecosystem. (Journalism That Matters).
  • Accepted a one-year fellowship, and ongoing consulting to the Donald W. Reynolds Journalism Institute (RJI) at the Missouri School of Journalism to blueprint a shared-user network for trust, identity and information commerce on the web (Information Valet Project) .
  • President and co-founder of CircLabs Inc., a for-profit startup incubated at RJI to explore service concepts for news personalization and customization, including the InfoValet Circulate Discovery Service.


Earlier in his career, Densmore was a reporter and editor with The Associated Press in Boston, Chicago and San Francisco; associated editor of a legal journal and a bureau chief covering commercial insurance and mass-tort litigation.  With his wife, he owned and co-published weeklies for nine years in Berkshire County, Mass., tripling revenues and circulation in five years and winning awards for editorial excellence.

A native of Worcester, Mass., Densmore was graduated from Phillips Exeter Academy and from the University of Massachusetts Amherst, where he majored in environmental policy and communications and was managing editor of New England’s largest college daily.

LINK: Speeches, papers and texts
LINK: Extended bio information (as of mid-2009)
LINK: Unformatted historical resume

Densmore Associates
75 Water Street / P.O. Box 367
Williamstown MA 01267
v: 413-458-8001 f: 413-803-0127
m: 617-448-6600   @infovalet
densmore (at) densmoreassociates (dot) com


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