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Tag Archives: privacy
AUDIO: A behind-the-scenes look at the ad targetting business
BOULDER, Colo. — Mark DeChant began his media career as a reporter, editor and graphic-artist for newspapers in Ohio and Indiana. But then a colleague encouraged him to switch gears and begin working on the business and sales side of … Continue reading
Posted in advertising, personalization
Tagged advertising, media, personalization, privacy, regulation, targetting
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Meeting the challenges of privacy, trust identity and information commerce
We’ve been working with the Reynolds Journalism Institute on an idea called the Information Trust Association, or initiative. It’s fleshed out in “Paper to Persona.” Here’s how I typically explain in in a couple of minutes of cocktail conversation: The … Continue reading
Posted in ita
Tagged commerce, easypass, federation, identity, information, infotrust, network, news, privacy, publishing, trust
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