Tag Archives: advertising

John Paton on paywalls, strategy, Patch, outsourcing and keeping local journalism vibrant

EXCERPTED TRANSCRIPT (exact quotes only were indicated by quote marks) of MediaNews Group Inc.-published audio of Journal Register Co. CEO John Paton speaking Sept. 7, 2011 to MediaNews Group at the Denver Post Listen to Journal Register Corp. CEO John … Continue reading

Posted in news future | Tagged , , , , , , , , , , , , , | 1 Comment

AUDIO (mp3 format): JRC’s John Paton at MediaNews Denver

Listen to Journal Register Corp. CEO John Paton address and answer questions from employees of the Denver Post and MediaNews Group on Sept. 7, 2011 in Denver in this 36-minute MP3 podcast:   CLICK TO DOWNLOAD/PLAY The original audio was posted as … Continue reading

Posted in audio, news future | Tagged , , , , , , , , , , , , , | 1 Comment

AUDIO: A behind-the-scenes look at the ad targetting business

BOULDER, Colo. — Mark DeChant began his media career as a reporter, editor and graphic-artist for newspapers in Ohio and Indiana. But then a colleague encouraged him to switch gears and begin working on the business and sales side of … Continue reading

Posted in advertising, personalization | Tagged , , , , , | Leave a comment