BOULDER, Colo. — Mark DeChant began his media career as a reporter, editor and graphic-artist for newspapers in Ohio and Indiana. But then a colleague encouraged him to switch gears and begin working on the business and sales side of newspapers.
CLICK TO DOWNLOAD AND LISTEN TO AUDIO (mp3 podcast, 25mb, 50 mins.)
Ad targetting effectiveness (DeChant slide)
Some 20 years later, DeChant is now a major-accounts executive for Baynote, Inc., a leading technology company in the fast-growing and chaotically inventive world of advertising personalization and targetting.
In this 50-minute talk, DeChant provides a layperson’s summary of all the techniques used by ad-targetting companies to see to it that your experience surfing and buying on the web is completely different from anyone else’s. That’s because you will see different advertisements, and sometimes even different stories — based upon your previous web behavior, including the sites you’ve visited, the links you’ve clicked on and how long you wait before the next click.
Counter-intuitive research (from Carnegie-Mellon, Univ. of Chicago and MIT, some of it funded by the U.S. Federal Reserve Bank) about what motivates people to achieve in a work environment, explained by author Daniel Pink, of Washington, D.C.
YouTube animation of Pink's talk
The traditional notions of incentive rewards vs. punishment don’t necessarily apply to jobs that require cognitive skills. WATCH THE VIDEO (10 minutes). More than 6.2 million people had viewed this video on YouTube as of Aug. 14, 2011. It combines an audio record of a talk Pink gave at Great Britain’s Royal Society for the encouragement of Arts, Manufacture and Commerce (now just known as “The RSA”). His talk has been set to a narrative white-board drawing by London’s CognitiveMedia group.
Pink mades five points:
- Pay people enough to take money off the table. But more than that doesn’t motivate.
- People want autonomy, mastery challenges and purpose
- If you want engagement, more than compliance, offer the possibility of radical self-direction
- Profit disconnected from purpose causes problems
- Understanding what motivates can create organizations that will make our world better.
Bill Densmore (Sr.)
EDITOR’S NOTE – Conventional wisdom about effective management is in constant flux – much like fashion. But if the things that motivate people stay relatively constant across generations, then it’s perfectly logical to keep looking to the past for advice about modern management. In that spirit, here are “Twelve Characteristics of Effective Organizations,” authored, and copyrighted, by William P. Densmore [Sr.] in 1985 as part of his “ELEMENTS OF EFFECTIVE MANAGEMENT ASSESSMENT PROCESS.” Densmore is a retired senior manufacturing executive of Norton Co., (now a brand of Saint-Gobain, the largest global manufacturer and supplier of abrasives. He lives in Worcester, Mass.
Click on Page 2 below to go to 12 elements
Posted in management
Tagged aims, beliefs, change, climate, competence, customer, effective, expectations, freedom, management, motivation, networks, profit, relationships, results, satisfaction, teamwork, values
As the news and paper come unglued, what will pay for journalism in the new news ecosystem? We need a new digital marketplace for information.
READ MORE: http://www.papertopersona.org
Managing information overload is an opportunity. How can publishers can cultivate customized, one-to-one relationships with users, provide them personalized information, and get paid for doing so?
We’ve been working with the Reynolds Journalism Institute on an idea called the
Information Trust Association, or initiative. It’s fleshed out in “Paper to Persona.”
Information Trust initiative
Here’s how I typically explain in in a couple of minutes of cocktail conversation:
The idea would be to bring together major publishers, technology and information-services companies to create a shared-user network for privacy, trust, identity and information commerce. It would add some things to the web that the web doesn’t have today, to solve two big problems:
Posted in ita
Tagged commerce, easypass, federation, identity, information, infotrust, network, news, privacy, publishing, trust
WILLIAMSTOWN, Mass. — Media Giraffe Project conference alum Stephen Wilmarth is seeking to hire four U.S. teachers to spend a minimum of one year in China as part of a government-sanctioned effort to experiment with innovative teaching methods focused on 21st-century, technology-enabled learning.
He’s looking for teachers with degrees in math, science, engineering, art, history, psychology or economics qualified to teach rigorous Advanced Placement and other academic subjects. The goal, he says, is “create a liberal education model along the lines of a tip U.S. college-preparatory academy.”
The program is within the No. 1 High School Affiliated with Central China Normal University (the nation’s top teacher-education institution) in Wuhan, Hibei Province. You can view either both a FAQ sheet and a posting notice about the opportunities, which include details about pay, living and working conditions for what Wilmarth says “is now becoming one of China’s boldest experiments in education reform.”
Posted in Uncategorized
Tagged AP test, China, college, digital, English, experiment, Hibei Province, immersion, innovation, ipad, learning, liberal, teaching, technnology, Wuhan
For months, news publishers have been debating whether Apple will allow them to maintain their subscriber account relationships when the publishers start launching .apps. which run on the iPad. Today Apple spoke in what seems to be fairly clear language. While there are still some uncertainties, it appears the basic philosphy Apple.s articulating is this: You can keep your users, but we want to keep ours, too. The bottom line: A half a loaf for Apple, a half a loaf for publishers and a full loaf for consumers. What we are beginning to see is the emergence of a Information Valet economy, where the coming battle is over who owns users. In that environment, what.s now needed is a method for sharing users.
READ MORE: http://tinyurl.com/4c9g6sh
News organizations are looking for additional revenue streams in addition to advertising to support local news and content services on the web. In an 80-minute session, three New England Newspaper & Press Association members discussed their experience.
READ MORE: http://newshare.typepad.com/newshare/2011/02/what-happens-if-you-erect-a-paywall-on-your-website.html
Many years ago, I took a break from journalism for a few months and worked in Illinois for the National Organization for Women, which sought ratified of the proposed Equal Rights Amendment in that state.
I remember the words of a veteran political organization, who went on to work in a senior role at the Democratic National Committee during the Clinton era. He said, “just start by asking people if they’ll make a few phone calls. Then ask them to come in and lick a few envelopes. Then ask them to bring a friend with them to the canvassing center to address envelopes to their friends. Then ask them to go canvassing. And then ask them to start writing letters, and seeing their lawmakers. Before long they.ll be committee and the won.t be any way they are going back.”
I think that’s a model for civic engagement and news reading. There’s nothing partisan about it. News organizations need to invite the public into the fray, into the discussion, into the great and real business of democracy. You can call that R&D.