Author Archives: wpdensmore

About wpdensmore

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Another voice explains why newspapers must move beyond the news

We’ve written about the need for newspapers to stop thinking about they physical product  and start acting like “information valets” for their users in an age where attention is at a premium — helping users to manage their “personas.”   … Continue reading

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Tracking corporate rules-change ideas

Corporate Rules Change: RESOURCES (updated June 3, 2013) RULES CHANGE HOMEPAGE RULES CHANGE CATEGORIES (AUDIO)  PRINTABLE DOWNLOADS: Five key categories of rules change Fifteen mainstream rule changes The white paper (excerpted below) Hedrick Smith’s “Ten Steps” United Republic’s Nine Points Monks: Six … Continue reading

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How can media sustain community, and vice versa?

Audio of a May 31, 2012 panel discussion at the U.S. Slow Living Summit, in Brattleboro, Vt. http://www.hipcast.com/playweb?audioid=Pf47ac64fa52f1e22854c99190a8365cbYl5%2BQlREYWt0&buffer=5&fc=FFFFFF&pc=CCFF33&kc=FFCC33&bc=FFFFFF&brand=1&player=ap21

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John Paton on paywalls, strategy, Patch, outsourcing and keeping local journalism vibrant

EXCERPTED TRANSCRIPT (exact quotes only were indicated by quote marks) of MediaNews Group Inc.-published audio of Journal Register Co. CEO John Paton speaking Sept. 7, 2011 to MediaNews Group at the Denver Post Listen to Journal Register Corp. CEO John … Continue reading

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AUDIO (mp3 format): JRC’s John Paton at MediaNews Denver

Listen to Journal Register Corp. CEO John Paton address and answer questions from employees of the Denver Post and MediaNews Group on Sept. 7, 2011 in Denver in this 36-minute MP3 podcast:   CLICK TO DOWNLOAD/PLAY The original audio was posted as … Continue reading

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AUDIO: A behind-the-scenes look at the ad targetting business

BOULDER, Colo. — Mark DeChant began his media career as a reporter, editor and graphic-artist for newspapers in Ohio and Indiana. But then a colleague encouraged him to switch gears and begin working on the business and sales side of … Continue reading

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VIDEO: Daniel Pink “The Surprising Truth About What Motivates Us”

Counter-intuitive research (from Carnegie-Mellon, Univ. of Chicago and MIT, some of it funded by the U.S. Federal Reserve Bank) about what motivates people to achieve in a work environment, explained by author Daniel Pink, of Washington, D.C. The traditional notions … Continue reading

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GUEST POST: The 12 elements of effective organizations — circa 1985

EDITOR’S NOTE – Conventional wisdom about effective management is in constant flux – much like fashion.  But if the things that motivate people stay relatively constant across generations, then it’s perfectly logical to keep looking to the past for advice … Continue reading

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A call to action: Making the marketplace for trust, identity and information commerce

As the news and paper come unglued, what will pay for journalism in the new news ecosystem? We need a new digital marketplace for information. READ MORE: http://www.papertopersona.org Managing information overload is an opportunity. How can publishers can cultivate customized, … Continue reading

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Meeting the challenges of privacy, trust identity and information commerce

We’ve been working with the Reynolds Journalism Institute on an idea called the Information Trust Association, or initiative.  It’s fleshed out in “Paper to Persona.” Here’s how I typically explain in in a couple of minutes of cocktail conversation: The … Continue reading

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