The open Internet has shifted access and control of digital information largely from publishers to consumers. Many publishers are struggling to make money. Consumers have access to ubiquitous information, but have trouble sorting it or acquiring the most trustworthy knowledge. They worry about their privacy.
How might we create a new playing field that affords increased choice and control for consumers, and new business opportunity for publishers as well?
Here’s a scenario, which we’ll call the “four-party model.”