Counter-intuitive research (from Carnegie-Mellon, Univ. of Chicago and MIT, some of it funded by the U.S. Federal Reserve Bank) about what motivates people to achieve in a work environment, explained by author Daniel Pink, of Washington, D.C.
The traditional notions of incentive rewards vs. punishment don’t necessarily apply to jobs that require cognitive skills. WATCH THE VIDEO (10 minutes). More than 6.2 million people had viewed this video on YouTube as of Aug. 14, 2011. It combines an audio record of a talk Pink gave at Great Britain’s Royal Society for the encouragement of Arts, Manufacture and Commerce (now just known as “The RSA”). His talk has been set to a narrative white-board drawing by London’s CognitiveMedia group.
Pink mades five points:
- Pay people enough to take money off the table. But more than that doesn’t motivate.
- People want autonomy, mastery challenges and purpose
- If you want engagement, more than compliance, offer the possibility of radical self-direction
- Profit disconnected from purpose causes problems
- Understanding what motivates can create organizations that will make our world better.